From Names to Networks: How Tapestry Made Dotblink Social
Crypto wallet addresses are about as memorable as the terms and conditions you definitely read before clicking "accept." That's why we started dotblink – to turn those scary-looking wallet addresses into something humans could actually remember. But somewhere along the way, we realized something bigger was missing: the people behind those addresses.
The Aha Moment
Picture this: You're at a web3 conference, exchanging Twitter handles and Telegram usernames like it's 2009. But wait – doesn't something feel off about that? Here we are, building the future of decentralized technology, yet we're still relying on web2 platforms to connect with each other. Our wallets are our true web3 identity – shouldn't they also be how we connect?
That's when it hit us – what if dotblink could be more than just a name service? What if it could be the place where Solana users actually connect and interact?
Enter Tapestry, the social protocol that turned our "what if" into "this actually works!"
The Social Makeover
1. Profiles That Travel With You
Remember early Facebook, when your network was your identity? When that .edu email address was your ticket into exclusive college networks? We've taken that concept of network-based identity and evolved it for web3. Your profile isn't just stuck on Dotblink – it's your web3 identity that travels with you across the entire Solana ecosystem.
2. Following Made Easy
We made it super simple to follow other users. No complicated steps, no technical requirements. Just click and follow, like you would on any other social platform. Except this time, it's all on-chain!
3. Smart Connections That Actually Make Sense
You know how some platforms suggest random connections? Our suggested follows are based on actual on-chain connections and community involvement. It's like your best friend who actually knows who you'd vibe with in the Solana space.
The Results
Since launching these features:
Users are spending 3x more time on the platform (sorry, productivity)
Weekly active users shot up 150% (we're going viral!)
People are following an average of 15 accounts in their first week (the network effect is real!)
What It Means for Users
Let’s paint a picture of what dotblink looks like now:
Find Your People: Smart suggestion algorithm helps you discover the most relevant connections in the Solana ecosystem.
Stay in the Loop: Following other users means you can see their on-chain activity in real-time.
Your Web3 Identity: Your profile is more than just a pretty picture – it's your digital identity that follows you across the Solana ecosystem. Think of it as your web3 passport.
What We Learned
Building dotblink has taught us:
Social features aren't just nice-to-have – they're the secret sauce that turns casual users into community members.
The best tech is the kind you don't notice. Thanks to Tapestry, everything just works™.
Web3 doesn't have to feel like you're programming the Matrix. It can (and should) be fun!
Ready to Join the Party?
Whether you're a developer looking to add social features to your app, or a user ready to dive into a more connected web3 world, we've got you covered - the future of web3 is social.
P.S. If you're a dev who's now thinking "show me the code!" – head over to usetapestry.dev to read our technical docs and details.